About Us
Every indoor pet has a bit of wild in them
Your cat is a predator who lives on a sofa. Your dog is a hunter whose greatest daily challenge is the postman. They've got instincts built over thousands of years — and a living room to use them in.
That gap is where the trouble comes from. The 3am zoomies. The chewed skirting board. The ankle ambush on the stairs. It isn't bad behaviour; it's a bored animal with energy and nowhere to put it.
Indoor Wild exists to give that instinct somewhere to go.
What we do
We find and stock enrichment toys and gear for indoor cats and dogs — things that make them chase, hunt, solve, and actually tire themselves out. Not another squeaky duck that gets ignored by Tuesday. Things that hold their attention because they tap into what your pet is already wired to do.
Everything we sell has to pass one test: does it genuinely keep a pet busy? If it doesn't, it doesn't make the shop.
Who we are
We're a small UK business , headed by Daisy - our extremely opinionated head of product testing. We're not a warehouse. We're pet owners who got tired of buying toys that didn't work, and decided to be pickier on everyone else's behalf.
What you can expect from us
- Free UK delivery on every order.
- Real people at the other end — email us and you'll get a reply from an actual human, usually Tom.
- Honest product pages — we tell you what a product is good for and where it isn't. If a toy suits small dogs and not big ones, we say so.
- A proper returns policy — if something isn't right for your pet, we'll sort it.
Get in touch
Questions about a product, an order, or whether something will suit your particular menace of an animal? Email us at hello@indoorwild.com — we're happy to give you a straight answer, even if the answer is "this one's probably not for you."
Indoor Wild — keeping indoor pets wild.